Upcoming60 min
Building a Startup in Morocco
Friday, 27 November 2026 · 18:00 (Morocco time)
From idea to funded company: what it really takes to build a startup at home.
SB
Salma Benali
Founder & CEO, Atlas Agritech
SB
Entrepreneurship
Salma Benali
Founder & CEO, Atlas Agritech
Salma founded Atlas Agritech to help small Moroccan farmers use data to save water and increase yields.
The journey
- Studied engineering, then worked four years in consulting.
- Left a stable job to launch her first startup at 27.
- Raised seed funding and grew the team to 40 people.
“Start before you feel ready. Clarity comes from action, not from waiting.”